About Lux Industries

The Leading Indian Innerwear Brand - Unveiling the Essence of Lux

At Lux, we continuously seek to enhance the quality of our products and enrich the customer experience. Our relentless focus on quality has helped ..

Explore Us

Brand Ambassadors

Discover the passionate individuals who represent our brand and embody our values.
Salman Khan
Janhvi Kapoor
Boman Irani
Varun Dhawan
Jacqueline Fernandez
Saurav Ganguly
Vijay Deverakonda
Virat Kohli
Pankaj Tripathi
Surya Kumar Yadav
Urvashi Rautela
Salman Khan
Janhvi Kapoor
Boman Irani
Varun Dhawan
Jacqueline Fernandez
Saurav Ganguly
Vijay Deverakonda
Virat Kohli
Pankaj Tripathi
Surya Kumar Yadav
Urvashi Rautela

Unique Selling Proposition (USP)

Design & Innovation

From constantly evolving styles to catchy ad campaigns, we constantly innovate.

Globally Accepted Technology

German tech for knitting, Italian for dying & cutting, Japanese for stitching.

Best Fabric

100% in-house production from yarn to final packaged products.

Global Presence

Discover our extensive global presence, spanning continents and connecting diverse markets.

Awards & Achievements

Discover our awards and milestones, showcasing our industry excellence and dedication.
ISO 9001:2015
Star Export House
TRA's India’s Most Desired Bottom Wear Brand
2023
Marksmen Daily Brand of the Year
2022
India's Most Trusted Brand
2019
India's Most Admired Brands & Leaders
2019

Brand Commercials

Dive into our collection of captivating TV commercials and see how we connect with audiences worldwide.